Both species are similar, varying in the type of floor where it grows. This website focuses on Borojoa. Borojo can be found in the wild and commercial plantations. Under the name Borojo are known some species of Rubiaceae, that grow in the Amazonia and Central America, all of them with the same popular use, and with similar properties.

Is dedicated to the production and commercialization of natural healthy products, distributed with the Pura Vitta brand name. Most of our products are mixes of known vitamins, herbs and fruits which combined produce great results. We carry our own brand of natural products,.

Pura Vitta Noni Juice has a high Noni fruit concentration, mixed with grape natural juice for better taste. If you know how the Noni fruit smells or tastes, you will recognize the difference between Pura Vitta and other brands. We use fresh Noni fruit pulp. We rather use fresh organic Noni fruit.